PRODUCT RESEARCH

Depending on the clients’ objectives we select a research process that helps us to recognize the end-users’ behaviors, needs and motivations. In the end we improve the overall user experience. Our discovery provides inspiration for the next steps in our process and ensures that we are focused.

INITIAL IDEATION SKETCHES

Step-2

Conceptual sketches are the beginning phase of design and the most important in ensuring success in product development. We work closely with clients to discuss their product needs and ­conduct additional research to build the framework for the product.

REFINED CONCEPT SKETCHES

From the multiple product concepts generated in the initial ideation stage, a small set will be selected for further refinement. These often include new directions that mix-and-match features from the initial concepts.

FINALIZED CONCEPT

Ultimately one single direction will be selected for final refinement in preparation for product development. Selected design solutions will be modified to further enhance design language, user features and overall aesthetic. 2D sketches and CAD drawings may be used to illustrate the product’s design direction.

TECHINCAL PACKAGE

Fresh Trax Design Logo Options

Vendors are provided with complete technical package that include dimensioned drawings, functional requirements and material recommendations.

MANUFACTURING

Step-6

We provide complete manufacturing support for the products we design. We conduct searches for appropriate vendors and qualify them based upon their experience in manufacturing similar products. We evaluate all quotations and make appropriate recommendations on vendor selection. We have extensive experience to help you efficiently plan your manufacturing strategies.

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